DIY is going digital with a company offering a unique smart phone demonstration video service.
Polycell has created packaging for its home DIY products which contains a special ability to connect to a smart phone application.
When the customer goes to start the job they can use their phone to scan the booklet picture and this triggers a DIY demonstration video for the exact task they are planning to do.
This amazing new interactive way to teach people how to do home improvement projects is sure to revolutionise how DIY products are offered to customers.
Already 54 per cent of people look to the Internet for DIY advice and videos.
This new app makes it even easier and more convenient to complete a home improvement project.
Polycell created the app after discovering that about seven million Brits don’t attempt DIY tasks because they are unsure of how to tackle the project.
“For the first time in DIY, reading instructions will be a thing of the past,” Polycell senior brand manager, Samantha Balloch said.
“The App is free and easy to use so we're hoping this will give consumers confidence and encourage more people to do DIY for themselves and find out how easy it is to do a great job with the right product.”
For more information about the app visit the Polycell website.